Guide - Why Cloud FinOps Matters Most in 2024

Cloud Migration, Cloud FinOps, Cost Optimization

For more further reference please read The Flexera 2024 State of the Cloud Report.

As we step into 2024, the cloud computing landscape continues to evolve, with organizations increasingly leveraging cloud services for their flexibility, scalability, and efficiency. However, this surge in cloud adoption brings with it a complex challenge: managing and optimizing cloud costs.

Enter Cloud Financial Operations (Cloud FinOps), a strategic practice that combines financial, operational, and technical perspectives to maximize cloud investments.

The Rise of Cloud Computing Complexity

Cloud computing has grown exponentially, with predictions indicating global spending on cloud services could surpass a trillion dollars by the end of 2024​​. This expansion necessitates a more disciplined approach to managing cloud expenditures, making FinOps not just beneficial but essential for businesses aiming to harness the cloud's power without succumbing to its cost complexities.

What is Cloud FinOps?

Cloud FinOps is an evolving discipline that ensures financial accountability in the variable spending model of the cloud. It brings together IT, finance, and business units to optimize cloud costs while maintaining agility and innovation​​. By fostering a culture of cost transparency and efficiency, FinOps helps organizations make informed decisions, ensuring every dollar spent on the cloud delivers value.

Key Principles

  • Collaboration across departments or different teams
  • Real-time decision-making
  • Continuous improvement

Why FinOps Matters More Than Ever in 2024

Economic Pressures

Given the economic uncertainties facing businesses today, optimizing operational costs while driving growth is very important. FinOps offers a framework, set of practices, to achieve this balance, emphasizing cost management without blocking innovation​​.

Cloud Complexity

With the increasing adoption of technologies like Kubernetes, Serverless, microservices and plethora of managed services, managing cloud costs has become more challenging. FinOps provides the tools and practices needed to navigate this complexity efficiently​​.

Scalability and Agility

FinOps supports agile development and scalability, enabling businesses to adjust quickly to market demands while maintaining control over cloud costs​​.

Implementing Cloud FinOps in Your Organization

Cultivating a FinOps Culture

Adopting FinOps requires a shift in mindset across the organization and teams, from the executive level to development teams. It's about creating a culture where everyone is aware of and responsible for the cloud infrastructure costs​​.

Strategies for Optimization

  • Dynamic Resource Optimization: Using automation and (in some cases) machine learning to adjust resources according to demand, ensuring cost efficiency​​.
  • Real-time Cost Visibility: Implementing tools that provide immediate insights into spending, enabling proactive cost management​​. Daily or Hourly consumption reports, billing alerts, etc.
  • Strategic Use of Cloud Pricing Models: Leveraging Reserved Instances and Savings Plans to reduce costs​​. In some cases, even refactoring the application to use a potential cost-saving service like AWS Lambda Functions vs AWS EC2 instances.
  • Effective Resource Tagging: Enhancing visibility and accountability by tagging cloud resources accurately​​. This is more of a continuous exercise and requires additional efforts on DevOps and Team culture.

The FinOps Framework Overview

The FinOps Framework is a comprehensive guide for managing cloud costs, combining aspects of financial, technical, and business disciplines. It's structured around several key components that work together to optimize cloud spend and align cloud investment with business outcomes. These components include personas, lifecycle phases, maturity models, domains, and capabilities​​ 🔗.

The framework identifies key personas involved in FinOps practices within an organization. These include FinOps Practitioners, Executives, Business/Product Owners, Engineering & Operations, and Finance/Procurement. Each persona has a role in managing cloud costs, from decision-making to operational execution​​.

The FinOps Framework is divided into three iterative phases: Inform, Optimize, and Operate.

  • Inform: The focus is on gaining visibility into current cloud spending, allocating costs accurately, and benchmarking performance. It's about showcasing organizations with the relevant data they need to make informed decisions.
  • Optimize: This phase involves taking action on the insights gained during the Inform phase to optimize cloud usage and costs. Strategies include purchasing Reserved Instances, rightsizing resources, and eliminating waste.
  • Operate: The final phase is about maintaining optimized operations through continuous monitoring and governance. It involves implementing policies and practices that ensure ongoing cost efficiency and alignment with business objectives​​.

While this may seem overwhelming at first, but the cloud gives one advantage unlike anything else, the power of automation and tooling. With automation and tooling it becomes easier to adapt to processes comfortably.

Maturity Model

The framework categorizes maturity into three levels: Crawl, Walk, and Run.

Each level represents the organization's progression in adopting FinOps practices, from basic visibility and reporting (Crawl) to full optimization and automation (Run). This model helps organizations assess their current state and plan for advancement in FinOps maturity​​.

Technology and Automation in FinOps

Cloud cost management platforms and tools integrate with cloud service providers to give detailed insights into usage and spending. These technologies offer dashboards that provide real-time visibility into cloud costs, enabling FinOps teams to monitor spending against budgets and forecasts.

Automation in this context can trigger alerts when spending exceeds predefined thresholds, ensuring immediate action can be taken to address potential issues.

For example, AWS has number of services dedicated to Cloud Billing. These services help in Cost Allocation, Cost Visibility, Alerts, Notifications, and Forecasting. There are specific set of services that can help in Cost Optimization and Governance.

Cost and Billing 🔗

  • AWS Billing and Cost Management: This is the foundational service for accessing AWS billing information, offering a spend summary and a breakdown of service costs across accounts. It supports consolidated billing to take advantage of volume discounts by aggregating usage across accounts.
  • AWS Cost Explorer: Provides visualization and analysis of your AWS costs and usage over time, allowing for detailed tracking and accountability of cloud spend.
  • AWS Budgets: Enables setting custom budget thresholds and alerts to manage cloud spending effectively.
  • AWS Purchase Order Management: Facilitates the AWS procurement process to be cloud-ready by managing purchase orders.

Forecasting 🔗

  • AWS Cost Explorer: Beyond tracking past and current spending, Cost Explorer also offers forecasting features to predict future cloud spend based on historical data, assisting in budget planning and spend forecasting.

Cost Optimization

  • AWS Cost Optimization Hub: Centralizes over 15 types of AWS cost optimization recommendations, such as EC2 instance rightsizing and Graviton migration recommendations, across your AWS accounts and regions.
  • AWS Compute Optimizer: Provides recommendations to optimize Amazon EC2 instances for performance and cost, identifying suitable instance types and configurations.
  • AWS Trusted Advisor: Offers guidance to reduce costs by highlighting idle resources and underutilized instances.
  • AWS Savings Plans and Reserved Instances: Provides discounted rates compared to on-demand pricing in exchange for a commitment to a consistent amount of usage (measured in $/hour) for a one or three-year period.

AWS Cloud Financial Management services offer a comprehensive suite of tools to help businesses plan, track, manage, and optimize their cloud spending. These services are designed to provide businesses with visibility into their cloud costs, enable better financial planning and control, and help optimize cloud spend for efficiency and savings.


As cloud computing becomes integral to business operations, the importance of FinOps cannot be overstated. By adopting FinOps practices, organizations can navigate the complexities of cloud spending, drive efficiency, and ensure that their cloud investments align with business objectives.

The year 2024 marks a pivotal moment for FinOps, as businesses seek to maximize the value of their cloud environments in an economically challenging and technologically advanced landscape.

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